Three Major Challenges in Producing Touchscreen Displays for Retail
Being an OEM producing display devices for retailers, you are likely to face some challenges while implementing touchscreens into retail displays. As people get accustomed to the touch interface of personal electronics and point-of-sale displays in stores, it is a challenge to bring touch-enabled performance to harsh environments such as outdoors.
Resistive touchscreens, while widely used in these applications early on didn’t continue to be a popular choice for retail display applications. But resistive technology has taken a big leap since its inception. Now, we have several options available on the market, like ULTRA resistive touchscreens from A D Metro. They have unlocked new opportunities, making more OEM’s able to add high quality, responsive touch-ready panels to their high-end products.
The reason why it matters for retail is that a good touchscreen experience can lead to a higher level of customer engagement and retention, which in turn increases the possibility of making a sale. It becomes a challenge for manufacturers to offer the exact level of touchscreen performance as expected by the diverse consumers while dealing with the odd retail environments like vandalism, weatherproofing, etc.
So, while choosing a touch technology suitable for retailers you might keep in mind the following considerations:
High brightness concerns
Direct exposure to light, whether sunlight or glaring indoor lighting, can create visual issues for end users. It can cause overwhelming glare, obstructing the ability to see the display. This can dissuade the customer from using the touch display.
But as well, when there’s little time to grab a potential customer’s attention, retailers cannot afford to use poor quality displays. While producing touch display solutions, you need to choose high powered backlights that can increase the brightness of the display and also enhance the screen with an anti-glare coating to reduce reflectivity.
Digital advertising boards are located usually outdoors, making them vulnerable to adverse weather conditions. Subsequently, you need to ensure your display product is weatherproof and entirely IP rated. However, touch panels don’t only need to be weatherproof. They must be able to function even when it is raining.
For such conditions, you can choose ULTRA resistive touchscreens for the displays. These are glass coated pressure activated touch panels and can work with gloved hands while withstanding water and other contaminants.
Vandalism and damage
It is sad but true that products and displays in retail are often open to vandalism. They remain susceptible to accidental damage like scratches but also vandalism. So when you are producing a display device for retail, make sure you integrate a robust touch interface with a tough glass surface that does not compromise performance even after abuse.
With these challenges, A D Metro’s ULTRA resistive glass armored touchscreens will be the best choice to design touch display devices for the retail. ULTRA touch sensors are made with a durable glass surface that is scratch, abrasion and chemical resistant, making it suitable to use over an extended range of operating environments. Most importantly, the glass surface prevents moisture of any kind to migrate through it which would result in inoperability. Being pressure-activated touch panels, they enable display devices to be operated using a bare finger, stylus or heavily gloved hand.