How Consumers Shopping Decisions Change with Touchscreen Technology
With computer-oriented devices, one major thing that has dramatically changed over time is the input. The input method that started with a mouse evolved to a stylus, and now to touchscreens. The innovations like resistive touch, infrared touch, optical touch, and PCAP touchscreens are so effective that the impact turns out to be visible in several areas. Taking this into consideration, studies have even outlined the impact of touch display technology on people’s buying behaviours.
Why Touchscreens Are Preferred:
The trend shows that users prefer touchscreen devices over non-touchscreen devices. This is because touchscreens make tasks like browsing the internet simple and efficient. For shopping and browsing the products online, touchscreens seem easier, quicker, more engaging, and more responsive. Touchscreen kiosks are commonly available for buying tickets, paying bills, accessing private account information, etc., providing users with fast-paced self-service.
Increased User Engagement
Touchscreen input devices influence the consumer’s engagement, product choice, buying intention, and decision timing. Studies have shown that touch technology has a positive impact on consumer’s engagement with touchscreen devices. The higher users are comfortable with a device, the higher the engagement. The e-commerce sector has experienced significant growth in sales volume with the increased number of touchscreen device users. Even the in-store use of touchscreen displays has increased the customers’ accessibility and opportunity to engage.
Multi-touch technology offered by Infrared and PCAP touchscreens allows detecting multiple touches on the display. It has improved the product presentation by allowing users to manipulate the image in real-time rather than just viewing a static image. Multitouch technology enhances the interaction with product images, using single and multi-finger touch gestures such as by panning, tilting, pinch and zoom, or flipping through images on touch displays.
The Touch Technology
Touch displays employ touch sensors which are usually mounted in front of the display. These sensors detect the user’s finger or stylus position and act very similar to a mouse in operation.
Types of touchscreens widely used are:
- PCAP Touchscreens
- Infrared Touchscreens
- Resistive Touchscreens
Projected Capacitive or PCAP Touchscreens are known for their high precision and high response times. It uses a conductive grid that recognizes a coupling between an X and Y channel of the grid allowing a radio frequency to flow through that intersection when the touch event occurs. PCAP displays are very accurate and have multi-touch functionality. It is mostly used in smartphones, tablets, and many other consumer devices.
Infrared touch panels are also durable and have multi-touch functionality. It uses a matrix of invisible infrared rays, from top to bottom and side to side, around the device’s perimeter. When the infrared grid is disturbed by any object, the device registers a touchpoint. However, it doesn’t perform well in direct sunlight. These touch panels are mostly used in indoor applications like ATMs, factory automation, ticketing machines, medical equipment, Point of Sale (POS), and other large-size applications.
Resistive touch panels have been around for many years and are still prevalent because they can operate in environments where no other touch technology types can. These are what’s known as an analogue membrane switch technology. That is to say they are activated by a simple pressure on its surface so anything from a pen, or heavily gloved hand etc. can operate it. The glass armoured surface version of resistive takes this technology to a whole new level. Its only major drawback is that it only used to be able to register one touch. But recently, 2 touch capability has been developed allowing multitouch operation.
Looking For Best Touch Solutions?
You can get A D Metro’s PCAP touchscreens to produce the best quality touch displays for your applications. A D Metro’s projected capacitive touch screen kit offers a high-quality glass-on-glass sensor construction bundled with a patented group controller wherein a common controller serves a range of screen sizes to simplify design and reduces inventory costs. A D Metro’s newest ARGON PCAP controller goes much further by providing a virtual Plug-and-Play capability without the need to program the controller to match the sensor.