How Touch Screens are becoming more Effective in Retail
In the retail business, the idea to stay ahead of the competitors lies in offering consumers methods of easy and convenient shopping. With touch screens devices like smartphones and tablets dominating the user experience, many stores are opting to offer online shopping to their customers through those devices. However, the use of touch devices is not limited to online shops. Even the brick-and-mortar stores are providing the same experience to their customers. An easy, interactive, and bespoke shopping experience through touch operated kiosks in stores are making that possible. The soaring demand for touch screen displays in the retail industry proves that.
Integrating commercial touch screen devices in stores is helping retailers to create a vital part of a customers experience with their brand. What makes this marketing strategy work is that it is 100% customer-driven. It encourages customers to actively engage and educate themselves about a brand, product or service.
Touch displays at the store allow more in-depth advertising than ever before. Store owners can play videos illustrating their product, present specifications, show images and even social media reviews of people talking about the product. This helps customers to make a better, informed decision before making a purchase decision.
Offering targeted promotions to those who visit the store is now possible with touch screens. Moreover, the self-payment system also presents great use of touch screens in the retail environment. Customers can do transactions for their goods and services without using any additional hardware. Such a payment system frees up valuable staff resources who can better help improve in-store experiences.
With the large retail sector moving fast to incorporate touch screen tools, it becomes necessary to meet the growing demands with a quality supply of touch capable devices. For that, you need to be very precise in choosing touch screen technology. The Projected Capacitive (PCAP) touch screen technology can be the best pick to fulfil the requirements of retail. PCAP touch screen sensors offer a user-friendly multi-touch experience while allowing operations with very light touch through a highly durable glass surface.
Moreover, A D Metro, a manufacturer and supplier of innovative solutions in touch screen technology, offers the adaptive ARGON PCAP controller that detects and automatically adapts to a wide range of off-the-shelf sensor sizes, formats and cover glasses. Its built-in configuration utility offers adjustment of orientation, touch sensitivity, maximum concurrent touches, as well as many other settings making it particularly useful for embedded applications since it requires no driver or software utility to setup.