Touch Screens And The Future Of The ATM
There’s a lot of negativity around the future outlook for ATMs right now, with FinTech companies trying to make cash obsolete and banks moving more and more banking functions online. But as their technological capabilities have fallen behind, banks are reinvesting and ATMs are moving back up the stack. Despite FinTech’s attempts to disrupt the ATM, banks are doubling down on the technology as a way to reduce their own costs. Many banks have already been turning flagship locations into “café-style” self-serve locations, where customers can access Wifi and relax with a coffee. These self-serve locations are staffed by just a few financial advisors. They’ve dramatically reduced labor costs at many banks’ busiest locations and reinvesting in the technology behind ATMs can further help banks save.
That’s why more are predicting an ATM renaissance, despite a few trendy voices declaring its decline. ATMs are already being updated to include biometric technology to counter fraudulent cards and identity theft, while in the U.S., ATMs have been introduced that allow customers to have video chats with bank employees. As long as ATMs are the best technology banks can use to cut down costs and comply with regulations, they’re going to be around. And despite the growth of mobile payments and online shopping, cash still accounts for about a quarter of all payments, behind debit cards (46%) and credit cards (27%).
The average cost just to build a bank branch stands at $1.3 million. Rather than rolling new branches out, especially in dense urban areas, many banks have been retreating from real estate and leaving behind ATMs that can perform higher functions. Many expect ATMs to become places where you can have debit cards replaced, work without cards at all, have financial planning meetings, and even make investments like buying GICs.
ATMs can be found inside bank branches, out on the street, in malls, and in stores. When they’re left unattended and open to the elements, as more and more will be as banks shut down branches, they need touch screens that can handle the elements. At A D Metro, our ULTRA resistive touch screens are the solution for outdoor kiosks (like ATMs) that face vandalism, rain, snow, and extreme cold. ULTRA resistive touch screens are water-proof and resistant to scratches and abrasion, making it harder for vandals to significantly damage them. Reducing damage and replacement costs is essential to banks seeing significant savings from investing in ATMs. The ULTRA resistive touch screen is the latest resistive touch screen technology and one of the most durable out there. Contact us at A D Metro to learn more about this highly durable technology.
As ATMs gain more advanced functionality, they may require PCAP touch screens. ATM manufacturers should look into our group controllers, which allow us to integrate multi touch PCAP touch screen sensors with a wide variety of screens and applications. It reduces design and engineer costs and means you can develop your ATM product faster. The group controller for PCAP touch screen is patented by A D Metro, which means you won’t find it from any other touch screen supplier. Talk to us and we can tell you how our group controller cuts design costs and helps your bottom line.